Tactive has many reasons to be thankful this holiday season. Businesses have met the challenges of the past two years with creativity and tenacity. Brands of all sizes are engaging in increasingly meaningful ways, looking beyond superficial connections to build deeper, long-lasting relationships. And tactile marketing – once thought of as “old-school” – has proven itself a necessary companion to contemporary marketing endeavors. We certainly are grateful for our customers, hard-working employees, and trusted partnerships that make it possible to bring brands to (real) life.
Here are five reasons we should all be thankful for tactile marketing:
Tactile marketing helped us stay connected during the pandemic – and beyond!
The past two years have been rough for people and organizations. One positive fallout from the global pandemic is learning to stay connected when physical touchpoints aren’t possible. Families got creative with video calls, and friends rallied to stay in touch while maintaining social distancing.
The situation was a little more complicated, though, for organizations. Suddenly, businesses had to let go of the in-person activities they relied on – like events and meetings. So, they got creative. With tactile marketing and three-dimensional direct mail (3DDM), companies found a unique way to maintain interactions with their most important audiences. Direct mail kits boosted customer and employee morale during an isolated time and helped businesses stay connected. Win, win!
Tactile marketing gives brands a new way to engage customers
When traditional marketing methods run stale, tactile marketing can save the day. Brands love to find a way to connect with their audience through a unique or memorable experience. Three-dimensional direct mail gives brands the ability to make an impression and stand out from the digital noise.
Did you know that 86% of customers consider authenticity to be critical when engaging with a brand? A 3DDM kit creates an emotional response that helps solidify trust – especially when the contents and message align. We are thankful that tactile marketing offers dynamic possibilities for engaging customers, prospects, employees, and more.
Tactile marketing drives support for local businesses
As we continue to grapple with the fallout from the pandemic, one thing has become clear: supporting local businesses matters. Tactile marketing provides opportunities to engage with local SMBs, share the personality of your town with those in other places, and give truly unique products to your most important audiences.
With recent supply chain issues, sourcing has become extremely difficult, creating shipping delays and shortages everywhere. Finding local suppliers is not only good for local economies, but it can also be a workaround for those supply chain woes. Sourcing local gives your direct mail marketing that additional flair and helps support small business owners—indeed, a reason to be thankful!
Tactile marketing creates a personal experience for the recipient
We appreciate any chance to be with loved ones and family. What could be more personal than that? Hubspot reports that 80% of customers are more likely to purchase from a brand that provides personalization. Tactile marketing lets you give a personalized experience wrapped with a unique theme, hand-selected products, and a personalized letter sent directly to your customer, prospect, or employee. We’re thankful that personalization helps our customers create a brand experience that’s one of a kind.
Tactile experiences create a stronger bond with important audiences
If you want loyal customers, engaged employees, or prospects that convert, you need to create a lasting impression. Tactile marketing provides a way to make a deeper connection with your most important audiences. One study found that “physical material involves more emotional processing, which is important for memory and brand associations.” This emotional connection is essential for creating a loyal customer relationship. Motista reports that “customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, rather than the average rate of 45%.”
Giving your audiences a tactile marketing experience goes much further than the initial impression. It can create a loyalist who keeps coming back again and again.
As we head into the busiest gifting season of the year, we’d like to say, “Thank you for helping us do extraordinary things!!” We are grateful for the ingenuity of our customers, the confidence of our partners, and the brilliance of our team. We look forward to what we’ll create together next.
Happy Thanksgiving from Team Tactive.