If you’re not already a fan of the band OK Go, you’ve probably at least seen one of their YouTube sensation videos.
Ok Go recently dropped their record label and decided to start their own, independent label. In doing so, they had to come up with creative new ways to make money. One way was to sell albums via USB drives at concerts, which proved to outsell CDs. They even re-purposed props and uniforms from their creative, low-budget music videos.
Read all about it here.
Have you ever had to get creative when competing with the “labels” in your industry? In what ways have you incorporated a new or different technology in order to be more accessible to your fans/clients?