The Challenge:
B&R Portable Restrooms & Services is in the business of taking care of business. The challenge was creating a business card that did the same.
B&R Portable Restrooms & Services has been providing portable restroom rentals throughout central Indiana since 1998. A company supported by Blue Cardinal, their team is always looking for ways to strengthen customer relationships and stand out in a competitive market. Kristy Garcia, vice president at Blue Cardinal, wanted a B&R business card that wouldn’t get flushed from memory the moment a conversation ended.
Kristy connected with Jessi Klein, customer service manager, and they started brainstorming ways to make the card reflect the B&R brand. One idea quickly rose to the top: what if the business card itself looked like a porta-potty? After all, a business card and a porta-potty aren’t all that different in shape. One just happens to be about 24 times smaller.
The concept was fun, memorable, and perfectly on-brand for B&R. The challenge was making it functional. How do you create a recognizable porta-potty shape while still fitting all the information a business card needs?
The Solution:
That’s where Tactive’s designers stepped in.
Using B&R’s real portable restrooms as inspiration, our art department developed a custom illustrated porta-potty graphic and created die lines to cut each business card into a miniature version of the real thing. The final design balanced personality and practicality, and the result was a business card that’s impossible to mistake for anyone else’s.
The custom shape immediately communicates what B&R does before a recipient even reads a word. It turns a simple networking tool into a visual reminder of the company and its services. And because the card is unexpected, it’s far more likely to become a conversation starter than a standard rectangle.
In fact, the cards became a talking point before they ever reached customers. As they moved through Tactive’s production floor, employees kept stopping to look and giggle, proof that sometimes the best marketing ideas come from thinking outside the box… or in this case, outside the stall.
