Physical marketing items – like promotional products, printed collateral, signage, or packaging – create a strong association with the brain and leave customers with a positive impression of your business. To boost your brand awareness, try setting yourself apart with tactile marketing.
Grab Attention with Signage and Booth Design
To boost brand awareness, choose a partner who can help develop a cohesive theme and a striking design. Innovative designers and print partners can advise you on which print materials suit your brand while helping you stand out from the crowd. They can also advise on which booth designs create a lasting impression of your brand while helping to maintain your budget expectations. Your signage and booth may be your first impression with prospects, so make it a good one.
Give it Away to Raise Brand Awareness at Events
Some ideas might include branded versions of items, such as:
- High-end swag boxes with luxury items
- Bluetooth devices of any variety
- Extended free trials of your service
- A luxury bag for travel or for carrying devices
- A unique snack box with accompanying beverages
- A helpful product related to your industry
Encourage attendees to drop a business card or provide an email address. You get leads, they get cool stuff—win, win!
Put a Twist on Tradition with Direct Mail
We suggest you develop your personas and target your audiences with specially designed pieces that appeal to different demographic groups. Depending on your budget, you can opt for a traditional mailer or a three-dimensional mail piece. Consider targeting a larger audience with a budget-friendly option while going all in with high-value branded products for high-value prospects.
Gettin’ Busy with Brand Awareness Using Your Business Cards
Here are a few ways you can use your business card to raise brand awareness.
Try an unconventional shape. Okay, this doesn’t necessarily mean going crazy with a star cut, but you can opt for an unusual or slightly modified shape that suits your brand.
Choose a snappy description. Are you a marketing consultant or a marketing enthusiast and brand ambassador who helps innovative brands stand out from the crowd? It matters that you are excited about what you do, and your business card should reflect it!
Select the right material and finish. Your business card doesn’t need to be flimsy. There are multiple paper options and finishes you can choose from that will give your business card an edge. Choose a finish that complements your design and helps communicate your value and personality.