Client Project: MORE Magazine
Intending to make Opportunties Reachable for Everyone, MORE Magazine is a digital and physical publication that connects people who value content pertaining to Fashion, Conscious Living, Sustainability, Diversity, Equality, Inclusion, and Philanthropy. Each issue is curated to inspire, educate, and call people to action.
Founder Arianna Cruz came to Tactive seeking a printing partner that could deliver a physical magazine that reflected the same premium aesthetics and feel as their online platform. The physical magazine needed to complement and enhance the online issue by providing a unique and tangible reading experience, as well as a cohesive brand experience for readers.
Additionally, MORE wanted to make sure that the production costs of the printed magazine were manageable. Though founded in Indianapolis, the magazine has found an enthusiastic nationwide following. Ensuring anyone could access an affordable, high-quality product was essential to the publication’s mission.
In addition to providing financial support as a sponsor, Tactive’s extensive finishing capabilities and expertise meant MORE Magazine could get creative.
The magazine is printed with a heavier stock than traditional periodicals and perfect bound, making each issue feel like a collector’s piece. In one issue, Tactive was able to incorporate perforated pages, which could be easily torn out and displayed by the reader. And when Arianna inquired about including a specialty poster insert in another issue, Tactive delivered.
The collaboration between MORE and Tactive continues to successfully address the challenges of creating a cost-friendly yet premium physical representation of the online issue. The partnership has resulted in a visually appealing, brand-consistent, and interactive magazine that meets MORE’s goal of providing a keepsake for its readers, embodying the essence of its mission.
You can learn more about MORE at their website, moremagazine.org, and check out the video below to hear about the partnership.