The Challenge:
The Indianapolis Coffee Guide is a passion project of coffee enthusiast Scott Soltys-Curry. The beautifully designed magazine features maps, articles, and photography showcasing the coffee community of greater Indianapolis. Additionally, the magazine is a directory for local shops and roasters right here in Indy!
Scott came to Tactive seeking a printer to assist in launching the second edition of their magazine publication, Batch. The first edition utilized a printing process that produced beautifully printed pages but required large minimum orders. When the first edition became so popular it sold out, Scott was stuck with a cost-prohibitive decision. Do I invest in a large reorder or lose out on additional book sales?
Scott needed a printer that could match the style and quality of the first edition without the steep price tag for smaller, additional runs. Corporate sponsors primarily underwrite the magazine, so he was looking for a partner willing to invest in the greater goal of the magazine… Bringing the Indianapolis community together through a shared love of all things coffee.
The Solution:
Thanks to our perfect-bound capabilities and top-of-the-line digital presses, Tactive matched the production quality of the first edition with ease. Complete pre-production proofs gave Scott’s team time to catch additional copyedits, photos, and layout adjustments before producing the entire order.
The result is a stunning collector’s piece that looks and feels almost identical to the first edition – despite being produced with entirely different equipment. This project served as a shining example of community and corporate partnership.
Tactive donated a portion of the production costs in-kind as the title sponsor for the publication. After all, we drink a lot of coffee between our three buildings! Scott mentioned he was looking for a location to host a launch party for the 2nd edition, and our multipurpose space at our Fulfillment & Warehousing facility was the perfect spot. A win-win-win for Tactive, Indianapolis Coffee Guide, and the city we all love.
You can grab your copy of Batch Issue 2 at several local Indianapolis cafés and retailers or order online by clicking here!
Photography by: Jes Nijjer & Josh Clements