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Team Tactive at the 2023 Indy Pride Parade
Project Spotlight: Tactive at Indy Pride
October 5, 2023

The Challenge:

Indy Pride, Inc. is Indianapolis’ premier nonprofit supporting the LGBTQ+ community, best known for their festival and parade held annually in June. A proud sponsor of Indy Pride since 2003, Tactive wanted to celebrate two decades of partnership with Indy Pride in a big way when we participated in the parade in 2023. 

The parade draws tens of thousands of spectators and takes place in Indy’s Mass Ave arts neighborhood, home to eclectic boutiques, independent art galleries, up-and-coming restaurants – and one of our clients, The District Theatre. In 2023, Tactive and The District Theatre joined forces and, along with the talented performers from Indy Drag Theatre, dreamed up a groovy and colorful float fit for the (drag) queens that would join Team Tactive on parade day. 

 

 

The Solution:

For a big float that would showcase both Team Tactive’s capabilities and Indy’s finest drag queens, no ordinary signage would do. For this job, we flexed our large-format muscles to print on lightweight and weather-resistant ½” thick foamcore, creating dreamy “pride vibes” float signage, plus additional handheld props and photo ops. 

And while everyone loves a parade, everyone loves freebies more – so we went all out on pride-themed giveaways, including pride flag buttons, confetti beach balls, and holographic stickers. Of course, our parade participants were decked out in Tactive pride gear, too, like brightly colored t-shirts and even branded umbrellas to shade from the hot June sun. We were pretty proud of how Team Tactive showed up at the event – and definitely felt the pride of Indy’s diverse and beautiful community that weekend, too.  

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