At Tactive, we believe in the power of tactile marketing to create memorable experiences—and what better way to kick off the year than by spreading a little love? Inspired by Valentine’s Day, we wanted to share the joy of tactile marketing in a way that wasn’t just about receiving, but about giving love, too.
The Design
After last year’s monochromatic Eclipse Kit, we decided to mix things up by embracing trendy pastels and earth tones. Inspired by 2025’s color trends (think Pantone’s Mocha Mousse) with a Tactive twist, the box design featured modulated pastel versions of our brand colors, including blue, yellow, and a pink inspired by our signature red. A rounded geometric pattern gave the packaging a modern, elevated feel.
The custom box itself was a showstopper. With three evenly spaced sections, a hidden flap revealing a secret compartment, and clever die-cut shapes to hold tiny candle tins, every detail was designed to create a high-tough unboxing experience.
And of course, every kit came with a personally addressed letter from Team Tactive, thanking recipients for their partnership and trust.
The Contents
Each kit featured two of everything, making it easy for recipients to share the love.
Created Co. Everyday Tumblers
One pink, one blue, wrapped with custom belly bands for personal gifting. Plus, heart-shaped stickers and punny Valentine’s Day cards were tucked inside each tumbler for extra Valentine fun.
Branded Jotter Pen
Three-color sets of gel-ink pens in navy, camel, and metallic rose gold, featuring brand-relevant phrases like “Think inside the box.”
Custom Conversation Hearts
Fun, snackable candies printed with quips like “Ping Me” and “We Align.”
Beaded Friendship Bracelets
Trendy bracelets in kit-coordinated colors with marketing-minded sayings like “Chaos Coordinator” and “In My Branding Era.”
Mini Candles
Two soy-based candles with clever labels: “Smells Like Inbox Zero” and “Smells Like Fresh Ideas”
The Impact
As with last year’s Eclipse kit, timing was everything. With a set-in-stone delivery deadline, we had to plan ahead—especially to accommodate products with longer production and transit times. But the extra prep was worth it to create a seamless experience.
The 2025 Client Appreciation Kit was a huge hit, landing on recipients’ doorsteps just in time for Valentine’s Day. Clients loved the packaging, the giftable concept, and the attention to detail—so much so that many shared their excitement in unboxing videos on social media. And the swag? The pens and bracelets were instant favorites, with multiple reorders already in the works.
At Tactive, we believe great marketing should be felt, experienced, and shared. This kit was a perfect example of how a little thoughtfulness (and a lot of creativity) can turn brand engagement into something truly memorable.
Can we bring your next project to (real) life? Check yes or no. (Well, probably just send us a note here.)
