The Challenge:
Terminus is an account-based marketing (ABM) platform. They help B2B marketers generate brand awareness, grow & accelerate sales pipelines, and attract & retain customers.
With main offices in Atlanta and Indianapolis, as well as a growing remote workforce, the team at Terminus was finding it increasingly difficult to get their fun, quirky, and popular branded swag into the hands of customers & employees.
Terminus came to Tactive looking for a tactile marketing partner that could keep their brand on-trend and eliminate the hassle of order processing & fulfillment.
The Solution:
Tactive’s E-Shops service was the perfect solution to Terminus’ tactile marketing challenges.
Our e-shops experts helped the Terminus team create a fully branded, custom shop built on the Shopify platform. As the site was in development, our dedicated client success team sourced their promo items. This included t-shirts, sweatshirts, stickers, and even a striking satin jacket to offer as part of their online inventory!
In addition to employee engagement, the marketing & sales teams utilize discount codes and credits to their e-shop. This created an opportunity to market their brand to customers.
The best part? Just like fashion trends, the Terminus e-shop continues to evolve. We’re sure they’re already working on the coolest new item to add to their store. We’re not going to lie: we will probably order one of everything for ourselves.
