The Challenge:
Mitsch Design is a full-service interior design firm based out of Carmel, IN, and Atlanta, GA. Their integrated, start-to-finish approach helps clients stand out from the competition with distinctive spaces that deliver memorable experiences and elevate the everyday.
Mitsch enlisted the services of TBH Creative to help them develop a unique marketing campaign that would gain the attention of potential new residential and commercial customers.
After conceptualizing a direct mail campaign incorporating a viewfinder & slides featuring photos of past work, the TBH Creative team came to Tactive to bring the project to (real) life.
The Solution:
This campaign needed to accurately reflect the kind of work Mitsch Design does for its clients. The full-color package concept incorporated multiple touch-points and opportunities for interaction on every side – and inside – the box.
Working with specialty box manufacturers, Team Tactive created a custom box and insert that held the viewfinder and slides in place during shipping. To add an extra personal touch, a hand-written note addressed to the recipient was included with each package.
The result is a sleek, high-touch, customized experience for each recipient that offers additional opportunities for Mitsch Design to reengage recipients by sending additional slide cards.
