Bring your brand to (real) life.

TechPoint Virtual MIRA Awards Case Study

“In these uncertain times…”

-Every sales email in 2020

In the horror story that is 2020, the villian is invisible and the victims are our social lives. This was especially freighting for non-profits, who rely on big, in-person fundraising events to underwrite their missions.

We don’t scare easily at Tactive. So when Techpoint – a growth accelerator for Indy’s tech ecosystem – came to us with an audacious goal to create an at-home experience for their virtual MIRA Awards audience, we said, “You’re gonna need a bigger box.” 

While the focus of this project was the exceptional 3D Direct Mail sponsor kit, every other aspect of what we do was put in action: printing, promotional products, fulfillment, and even an e-shop to make distribution way less alarming.  Working with a fearless partner who was willing to take risks made it all the more satisfying when the event was a success.

Virtual Attendees

%

Increase in Attendance

3D Direct Mail Kits

New Instagram Followers

“The whole world shifted. We wanted to find a way to uplift, particularly in a time of disarray,” commented Fujawa. “We were asking ourselves what that would look like. How can we plan it and engage the community? So we called Tactive.”

– Ashlee Wilson Fujawa, Director of Marketing @ TechPoint

Check out TechPoint’s awe-inspiring sponsor gifts

Download the full case study for more, if you dare…

Download the Case Study

Related Articles 

How to Use Tactile Marketing for ABM

How to Use Tactile Marketing for ABM

Marketing is a true success when a campaign resonates with your target audience. Ultimately, the goal is to create a positive memory of your brand with your most important audiences. Effective...

read more