TechPoint Virtual MIRA Awards Case Study
“In these uncertain times…”
-Every sales email in 2020
In the horror story that is 2020, the villian is invisible and the victims are our social lives. This was especially freighting for non-profits, who rely on big, in-person fundraising events to underwrite their missions.
We don’t scare easily at Tactive. So when Techpoint – a growth accelerator for Indy’s tech ecosystem – came to us with an audacious goal to create an at-home experience for their virtual MIRA Awards audience, we said, “You’re gonna need a bigger box.”
While the focus of this project was the exceptional 3D Direct Mail sponsor kit, every other aspect of what we do was put in action: printing, promotional products, fulfillment, and even an e-shop to make distribution way less alarming. Working with a fearless partner who was willing to take risks made it all the more satisfying when the event was a success.
Virtual Attendees
%
Increase in Attendance
3D Direct Mail Kits
New Instagram Followers
“The whole world shifted. We wanted to find a way to uplift, particularly in a time of disarray,” commented Fujawa. “We were asking ourselves what that would look like. How can we plan it and engage the community? So we called Tactive.”
– Ashlee Wilson Fujawa, Director of Marketing @ TechPoint
Check out TechPoint’s awe-inspiring sponsor gifts
Download the full case study for more, if you dare…



Download the Case Study
Related Articles
3DDM™️ | What is Dimensional Direct Mail ?
In our fast-paced world, it can be easy for your brand to blend into the masses. Customers are oversaturated with online channels, email marketing, and social media. Sometimes you just need a good...
Make Your Virtual Event a Hit! 8 Surefire Ways to Engage Virtual Audiences
If we’ve learned anything in 2020, it’s that virtual events are here to stay. Whether it’s to meet budgeting constraints or observe health and safety rules, virtual events can offer significant...
Corporate Holiday Gifts in 2020: What you need to know
The corporate holiday gifting season is upon us! The last few months of the year are always the busiest here at Tactive. While the big guy up north works on checking his list twice, our elves are...