TechPoint Virtual MIRA Awards Case Study
“In these uncertain times…”
-Every sales email in 2020
In the horror story that is 2020, the villian is invisible and the victims are our social lives. This was especially freighting for non-profits, who rely on big, in-person fundraising events to underwrite their missions.
We don’t scare easily at Tactive. So when Techpoint – a growth accelerator for Indy’s tech ecosystem – came to us with an audacious goal to create an at-home experience for their virtual MIRA Awards audience, we said, “You’re gonna need a bigger box.”
While the focus of this project was the exceptional 3D Direct Mail sponsor kit, every other aspect of what we do was put in action: printing, promotional products, fulfillment, and even an e-shop to make distribution way less alarming. Working with a fearless partner who was willing to take risks made it all the more satisfying when the event was a success.
Virtual Attendees
%
Increase in Attendance
3D Direct Mail Kits
New Instagram Followers
“The whole world shifted. We wanted to find a way to uplift, particularly in a time of disarray,” commented Fujawa. “We were asking ourselves what that would look like. How can we plan it and engage the community? So we called Tactive.”
– Ashlee Wilson Fujawa, Director of Marketing @ TechPoint
Check out TechPoint’s awe-inspiring sponsor gifts
Download the full case study for more, if you dare…
Download the Case Study
Related Articles
The Nonprofit Marketer’s Guide to Tactile Marketing
Marketing your nonprofit to potential donors and partners can be a challenge. It can be tricky to garner support while maintaining budget restrictions and encouraging a new donor base. Unlike...
How to Use Tactile Marketing for ABM
Marketing is a true success when a campaign resonates with your target audience. Ultimately, the goal is to create a positive memory of your brand with your most important audiences. Effective...
Supply Chain Madness and Production Woes: What you need to know
For the past 21 years, we’ve built our business on a foundational customer service philosophy: Make it happen. This mindset has carried us - and our customers - through many difficult seasons and...