TechPoint Virtual MIRA Awards Case Study
“In these uncertain times…”
-Every sales email in 2020
In the horror story that is 2020, the villian is invisible and the victims are our social lives. This was especially freighting for non-profits, who rely on big, in-person fundraising events to underwrite their missions.
We don’t scare easily at Tactive. So when Techpoint – a growth accelerator for Indy’s tech ecosystem – came to us with an audacious goal to create an at-home experience for their virtual MIRA Awards audience, we said, “You’re gonna need a bigger box.”
While the focus of this project was the exceptional 3D Direct Mail sponsor kit, every other aspect of what we do was put in action: printing, promotional products, fulfillment, and even an e-shop to make distribution way less alarming. Working with a fearless partner who was willing to take risks made it all the more satisfying when the event was a success.
Virtual Attendees
%
Increase in Attendance
3D Direct Mail Kits
New Instagram Followers
“The whole world shifted. We wanted to find a way to uplift, particularly in a time of disarray,” commented Fujawa. “We were asking ourselves what that would look like. How can we plan it and engage the community? So we called Tactive.”
– Ashlee Wilson Fujawa, Director of Marketing @ TechPoint
Check out TechPoint’s awe-inspiring sponsor gifts
Download the full case study for more, if you dare…
