TechPoint Virtual MIRA Awards Case Study
“In these uncertain times…”
-Every sales email in 2020
In the horror story that is 2020, the villian is invisible and the victims are our social lives. This was especially freighting for non-profits, who rely on big, in-person fundraising events to underwrite their missions.
We don’t scare easily at Tactive. So when Techpoint – a growth accelerator for Indy’s tech ecosystem – came to us with an audacious goal to create an at-home experience for their virtual MIRA Awards audience, we said, “You’re gonna need a bigger box.”
While the focus of this project was the exceptional 3D Direct Mail sponsor kit, every other aspect of what we do was put in action: printing, promotional products, fulfillment, and even an e-shop to make distribution way less alarming. Working with a fearless partner who was willing to take risks made it all the more satisfying when the event was a success.
Increase in Attendance
3D Direct Mail Kits
New Instagram Followers
“The whole world shifted. We wanted to find a way to uplift, particularly in a time of disarray,” commented Fujawa. “We were asking ourselves what that would look like. How can we plan it and engage the community? So we called Tactive.”
– Ashlee Wilson Fujawa, Director of Marketing @ TechPoint
Check out TechPoint’s awe-inspiring sponsor gifts
Download the full case study for more, if you dare…
Download the Case Study
As states begin to loosen restrictions related to the coronavirus pandemic, business leaders may be wondering: How can I help my employees feel comfortable, appreciated, and safe as they head back...
Picture this: Your team just spent weeks creating the perfect direct mail marketing piece. You’ve honed in on the messaging. The design is revolutionary. The packages are on their way to your...
Working closely with clients helps to make the 9-5 grind not only bearable but lovable! In fact, developing close relationships and understanding what drives you is one of our favorite things. And...