WestPoint Financial Rebranding
“No one ever said rebranding would be easy.”
-Some marketing person, probably
If businesses were cliché high-school stereotypes, rebranding is akin to the perfectly sweet, poodle skirt wearing Sandy suddenly showing up to school as a greaser babe. It could be great for your business – but it could also go very, very wrong.
At Tactive, we love a rebranding project. Tactile marketing is a great way to ensure everyone – from employees to customers, to prospects, to investors, and more – buys in on an entirely new corporate look. Who doesn’t love new threads?!
That’s why we were extra excited to take on a major rebranding project with WestPoint Financial. This project involved every aspect of what we do: printing, promotional products, fulfillment, e-commerce, and dimensional direct mail. Working with a partner who trusted us to do what we do best made it all the sweeter when their rebrand was a success.
Coordinated Office Deliveries
Different Print Pieces
Business Cards Produced
Different Promotional Products
“I’ve used various printers over the years, but Tactive are like my team,” she said. “We talked all the time and we had a really collaborative relationship. They were rock solid. They were never flustered by any request I had and they made it hall happen.”
– Nikki Pulfer, Project Manager @ WestPoint
Check out WestPoint’s spiffy new look
Download the full case study for the full story, morning glory.
