Bring your brand to (real) life.

Tactive E-Shops team working at a computer.
Promoting Your E-Shop
November 1, 2023

Promoting Your E-Shop

You just started your pop-up shop…what’s next?

Picture this: you, the mastermind behind your brand, extending your reach like a digital superhero. You’re tapping into new markets, creating a shopping frenzy, and making your customers feel like they’re part of an exclusive club. Don’t let promoting your E-Shop feel like the end of the world, dive in and take the reins!

Now that your shop is live, let’s make sure you use it to its fullest capacity – with this timeline, you’ll be a pop (up) star in no time. If you need additional help, contact Team Tactive so we can work together to make sure your Pop-Up Shop is a success!

Days 1-2: The Launch

  • Announce your Pop-Up Shop’s opening across your social media channels.
  • Update your website homepage to prominently feature a link to your Pop-Up Shop.
  • Send an email blast to your subscriber list to encourage your staff, team, or supporters to go shopping!



The moment you’ve been waiting for is finally here! We are excited to share the link to our _______ Pop-Up Store:


The goal of this store is to raise awareness and funds for ______ and your purchase supports our mission of _________.


Hurry! The store is only open from _____ to _____, so don’t miss your opportunity to shop for all things YOUR BRAND while you still can!

Days 3-7: Post-Launch Momentum

  • Publish content on your blog and social media related to your Pop-Up Shop’s products.
  • Collaborate with influencers or brand ambassadors to spread the news about your Pop-Up Shop.

Days 8-11: Countdown to Closure

  • Remind your followers about your Pop-Up Shop on social media with polls, Q&A sessions, or giveaways to keep engagement high!
  • Increase the sense of urgency with a countdown to closure timer on your social media or website.
  • Send a “One More Week to Shop” email!



We hope you’ve been enjoying your shopping spree at our Pop-Up Shop! Time flies when you’re having fun, doesn’t it? We’re down to the final stretch, and we don’t want you to miss out on your favorites. Our Pop-Up Shop will be closing its virtual doors in just 7 days!


Shop now:


Remember, after ______, these one-of-a-kind YOUR BRAND products will disappear! Fill your cart now and support _______.

Days 12-15: Last Call

  • Send a last-call email to your subscribers so they can get their last-minute orders in.



We’re in the final hours of our Pop-Up Shop! Once the store is closed, we are unable to add any orders. You don’t want to miss out on this opportunity to show off your swag and support our cause!


Shop now:

Day 16: Post-Pop-Up

After the Pop-Up Shop closes, send a follow-up email to your subscribers thanking them for their support. If you were working towards a fundraising goal, share your results!

Ready to start dominating the digital space like a true pop (up) star? Download the guide for reference – then give us a shout to bring your pop-up dream to (real) life.

Download the Guide