- Are you responsibly sourcing products?
- Are you choosing sustainable printing and finishing methods?
- What are you using for packaging and packing materials?
- What kind of carbon footprint does your shipping partner have?
- Can you reduce the excess usage of materials?
- How do you evaluate sustainable practices?
All the decisions you make, from concept to delivery, can impact your carbon footprint.
Sustainable Sourcing, Go Green or Go Home!
Another aspect of sustainable sourcing involves understanding what kind of eco-friendly practices suppliers are undertaking.
- Are they using eco-friendly materials to make their products?
- Are they reducing greenhouse gases and waste in their production facilities?
- Are they eco-conscious in the ways they transport goods?
Ask questions and make efforts to understand what your partners are doing to reduce their environmental impact.
What’s inside the box?
You can also avoid single-use products that don’t have a long shelf life. Selecting consumables from responsible vendors can minimize waste and support local suppliers.
Think Wisely About Your Materials; Green is Grand
If you’ve ever made an order online, you’ve probably received a delivery that was a package inside a box inside a package wrapped in plastic. Or, maybe your batteries order arrived in a box the size of an elephant. The lesson here? You can reduce waste by limiting your packaging material to a size that suits your shipment and forgo the excess. It’s also a good idea to avoid plastic when possible.
Fiber-based choices such as biodegradable crinkle paper or rigid cardboard inserts are more sustainable options. They can provide varying levels of impact resistance, while lessening overall environmental impact. Tactive has also invested in equipment that shreds old cardboard boxes to use as packing material that is biodegradable and compostable.
Digital printing as a whole is more eco-friendly because it does not require the creation of large plates, the energy usage of more massive presses, or additional consumption required with other printing methods such as offset. If offset is the best option for your project, consider utilizing water-based inks which are more environmentally friendly.
It’s also essential that printers work with suppliers that are using eco-friendly practices. Green printers can ensure that their vendors are working toward sustainable goals by requiring they use Green e-Certified renewable energy.
Wanting a high-impact piece but concerned about sustainability? Don’t let that stop you from seeking out eco-friendly solutions. Consider choosing an enhanced ink or stock. Specialty inks such as gold and silver do not affect recyclability, and many specialty stocks, such as the metalized Ecofoil Digital, are plastic and chlorine free and fully recyclable. If you want to boost your piece even more, most foils, such as the toner-based foil Tactive uses, are also certified recyclable, though you will want to check with local servicers to verify acceptability. There are even biodegradable and compostable laminates available now, which can help bring shine or texture to your piece without sacrificing sustainability.
The journey to sustainable tactile marketing is a process that goes from concept to delivery and extends to every aspect of your marketing campaigns. It’s always okay to ask your printing and promotional products partner how you can make your campaigns more sustainable. At Tactive, we’re ready to help every step of the way.