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Zodiac Signs as Tactile Marketing Trends
April 4, 2024

Zodiac Signs as Tactile Marketing Trends 

From Aries’ adventurous promo game to Pisces’ vintage-inspired vibes, we’re exploring how your zodiac sign can spark some serious creativity in your next marketing campaign. 

♈️  Aries (March 21 – April 19):

Picture of crossbody phone lanyard on mannequin.

Aries, with your bold and adventurous spirit, you’re probably already counting down the minutes to your next work trip. Make it really count by leveling up your promo game at that industry happy hour or global conference! Plus, your natural leadership abilities mean you’ll have no problem guiding your team to pick the perfect signage, giveaways, and branded apparel for every event on your calendar. 

Try: 

♉️  Taurus (April 20 – May 20) 

Cotopaxi Batac Backpack modeled on woman walking in front of camel. zodiac sign

You’re a grounded earth sign, Taurus – so it only makes sense that you’d love sustainably-sourced print and promo. Print your next set of flyers on 100% recycled paper or seek out swag that promises an environmental and humanitarian impact. You’ll nurture your homebody spirit by being a good steward of your favorite home: our planet.  

You’ll love:  

  • Seeing your brand on a Cotopaxi Batac Backpack, made from 100% repurposed nylon fabric. 
  • Ensuring your next printed piece is completely recyclable – ask your CSM how to confirm that the specialty finishes you choose can all be recycled into new paper!  
  • This blog all about how to sustainably source your marketing swag.  

♊️  Gemini (May 21 – June 20):  

Tactive employee using a heat press during a Tactive event.

Gemini, you want the best of both worlds – so don’t limit yourself to choosing just one marketing strategy. Mix physical marketing in with your digital efforts by enhancing your next print piece with a QR code that leads to an interactive landing page and extend the reach of your social audience by sending 3DDM to TikTok influencers. You deserve to create the variety and stimulation you crave in your marketing campaigns!  

Get inspired: 

  • Check out the Tap Tee, a classic t-shirt with an NFC chip tucked into the sleeve that sends users to a website, app, or social post of your choice with a single tap. 
  • Don’t wait for customers to stumble across your video – deliver it into their hands with a video mailer. 
  • Try incorporating QR codes in your print and promo projects – like this kit that featured a Spotify playlist paired with a branded Bluetooth speaker.

    ♋️  Cancer (June 21 – July 22):

    Bamboo Aromatic Oil Diffuser

    Cancer, we know your dream is to be everywhere, taking care of everyone. But since you sometimes must support your loved ones from afar, incorporate self-care goodies as part of your tactile marketing campaigns. Help your clients, employees, or prospects take time for themselves with cozy, nurturing goodies like warm blankets, soothing skin care, or aromatherapeutic scents.  

    You’ll connect with:  

    • A Bamboo Aromatic Oil Diffuser to make every home office feel (or at least smell) like a spa. 
    • Giving the gift of exfoliation with this Spa Set that includes a loofah, pumice stone, and sponge. 
    • Encouraging cuddles and fireside naps with a reversible fleece and sherpa Mountain Lodge Blanket.

    ♌️  Leo (July 23 – August 22) 

    Tactive employee using a heat press during a Tactive event.

    Nothing says, “I’m here!” quite like a Leo – except maybe a large format printed piece. You confident, bold fire signs love to see your brand extra big: think larger-than-life product cutouts, bright banners, or custom full-color boxes. Whether it’s printed on durable vinyl, lightweight foam core, or study corrugated cardboard, shine some attention your way, Leo. 

    Think big:  

    • Get inspired by Tactive’s float set up at the 2023 Pride Parade, complete with signage, props, and photo ops. 
    • Make a statement with posters and prints that pop. 
    • Take your logo to another dimension with 3D wall treatments! Tactive has a bunch throughout our buildings – look out for them in this drone video. 

      ♍️  Virgo (August 23 – September 22):

      Post-it® Custom Printed Notes Cubes — Mini-Pallets

      Junk drawer? Virgo’s never heard of it. When you’re selecting promotional items, Virgo, go for the practical choices! Put your analytical brain to work by picking out useful swag that shows off your problem-solving nature: think high-quality pens, compact umbrellas, or tech accessories.  

      Check out:  

      • Everyone’s favorite sticky note: add your unique design to a stack of Post-it© notes 
      • You probably already have a favorite pen, Virgo, but give the Sharpie Roller Pen a try. 
      • This totes© umbrella – so your customers are totally prepared for any weather.

        ♎️  Libra (September 23 – October 22):

        2022 Tactive Thanksgiving Mailer elements laid out on white background.

        You’re probably struggling to pick just one physical piece to feature in your next marketing campaign, Libra: print? Promo? Direct mail? With 3DDM, you don’t have to pick just one – put them all together in a single kit and achieve true tactile marketing harmony.  

        Weigh these options:  

        ♏️  Scorpio (October 23 – November 21):

        Stanley Quencher H2.O FlowState™ Tumbler 30 oz

        The most intense of the water signs, you’re probably feeling very strongly about the water bottle of the moment. Scorpio, your depth of emotion on vacuum-sealed tumblers, straws vs. chug lids, and cup holder compatibility would shock most regular marketers… but we get you.  

        Raise a glass to these trendy sippers:  

        • Meet the Owala Freesip: super insulated, totally leakproof, with two ways to drink. 
        • If you’re still stuck in the Stanley craze and want a tumbler with a handle and a 40 oz capacity, then add your brand to the Stanley Quencher H2.0 
        • You know that classics never go out style, so go for a faithful reusable choice, like the All-Star Sports Bottle. 

          ♐️  Sagittarius (November 22 – December 21):

          RLDatix 3DDM Kit partially unboxed on a white background.

          Sagittarius, you’re the daredevil of the zodiac signs, always seeking out new experiences – so you’re surely excited for any opportunity to mix up your mundane. Bring that spirit of adventure to your tactile marketing plan with swag that’ll make your audience feel like they’re transported to somewhere exotic… even when stuck behind a desk. 

          Try:  

           ♑️  Capricorn (December 22 – January 19):

          Welcome Abode Housewarming Kit zodiac

          The zodiac sign with ambition and punctuality on lock, Capricorns are all about their brand’s corporate gifting strategy. We don’t need to tell you this, Capricorn (because it’s probably already in your monthly planner), but now is the time to get ahead of the gifting game well before the holiday season! Start thinking of gifts for everyone on your list before all those Q4 procrastinators.  

          You’ll love: 

          ♒️  Aquarius (January 20 – February 18):  

          Rocketbook Letter Flip Notebook Set on a white background.

          Aquarius, you’re a free spirit and a visionary; always looking ahead to see what’s next. You’re the first to try the newest tech innovations, so we know you’ll be all over the opportunity to see your brand on the latest gadget – like branded wireless charging pads, noise-cancelling headphones, even digital business cards. 

          Plug into: 

          • This portable Bluetooth speaker that connects to Amazon Alexa, so your customers can use it to run all their smart home accessories.  
          • A Rocketbook Notebook Set with a reusable sheets that users can easily upload to the cloud, making single-use paper a thing of the past.

            ♓️  Pisces (February 19 – March 20):  

            Tactive's New Year Client Appreciation Mailer being unboxed on a park table.

            Pisces, we know you’re deep in your feels. Go deeper and tap into yoursentimentality with promo and print that’s vintage-inspired and oh-so nostalgic. You’ll find a well of creativity and empathy to dip into when you look towards the past: think retro tech, classic paper designs, and the brands that your parents loved. 

            These vibes: 

            • The iconic Igloo® Playmate cooler is back and better than ever (because now, you can add your logo to it.) 
            • Check out this Tactive road trip-themed mailer, jam packed with nostalgic goodies like a KODAK Printomatic, a foldable map for your car glovebox, and reverse-printed t-shirt.  

            Ready to start crafting campaigns that are truly out of this world? Consider Tactive your personal connection to the print and promo universe