The Challenge:
RALLY isn’t your typical conference: it’s a global cross-sector innovation experience built to connect founders, funders, universities, and visionaries from every industry. Known for its bold programming and community-driven energy, RALLY transforms Indy’s convention center into a hub for collaboration and creativity.
And for the event’s third year, the RALLY team wanted to deliver their strongest merch lineup yet. The team envisioned a cohesive retail-style booth that felt bold, elevated, and experiential – less “t-shirt table,” more immersive retail experience.
The goal was simple: give attendees the opportunity to engage with the RALLY brand the same way they engage with the ideas at the conference – hands-on and full of energy.
The Solution:
Tactive collaborated with RALLY to transform the merch booth concept into a full brand environment. Our team helped plan the booth layout, maximizing space and flow with printed large-format foamcore signage, transforming plain convention center dividers into striking visual backdrops.
The display featured the full collection: a tone-on-tone blackout hoodie, varsity-style cardigan, “Out of CTRL” tee, long-sleeve shirt, Lady Victory tee, camper hat, beanie, and snapback. For sustainability, RALLY opted out of date-specific designs, but items could be personalized with free 2025 patches we heat-pressed on-site.
As Muhammad Yasin, VP of Marketing at Elevate Ventures, put it: “You didn’t just bring sponsored merch to the table, you brought vision. The pop-up shop you helped us build was hands-down the best we’ve ever had… Those cardigans? Completely sold out, and still being talked about.”
RALLY’s merch booth proved what happens when Creative Curiousity meets expert execution – a bold, connected experience that brought the RALLY brand to (real) life.
